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Kotler, Philip

B2B Brand Management

Kotler, Philip - B2B Brand Management, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9783540447290
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Table of contents

1. Being Known or Being One of Many
2. To Brand or Not to Brand
3. B2B Branding Dimensions
4. Acceleration Through Branding
5. Success Stories of B2B Branding
6. Beware of Branding Pitfalls
7. Future Perspective

DRM-restrictions

Printing: not available
Clipboard copying: not available

Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
 
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783540447290

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