Kotler, Philip
B2B Brand Management
Table of contents
1. Being Known or Being One of Many
2. To Brand or Not to Brand
3. B2B Branding Dimensions
4. Acceleration Through Branding
5. Success Stories of B2B Branding
6. Beware of Branding Pitfalls
7. Future Perspective
DRM-restrictions
Printing: not available
Clipboard copying: not available
Keywords: BUSINESS & ECONOMICS / Management Science BUS042000
- Author(s)
- Kotler, Philip
- Pfoertsch, Waldemar
- Publisher
- Springer
- Publication year
- 2006
- Language
- en
- Edition
- 1
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783540447290
