Hesse, Jürgen
International Direct Marketing
Chapter 1:. Principles
1. Borderless direct marketing? Status quo, trends and outlook
Jürgen Hesse, Manfred Krafft, Kay Peters
2. Checklist for your international direct marketing
Kay Peters
Chapter 2:. Best practice
3. Global planning to pinpoint local targets
Rosegret Nave
4. A successful departure from the beaten track
Auke Hout, Kay Peters
5. International dialog for successful acquisition of new customers
Thomas Nagel
6. Segment-specific ethnomarketing
Diane Rinas
7. The HP HypeGallery
Jon Williams, Thomas Curwen
8. Robinson lists for efficient direct marketing
Alastair Tempest
Chapter 3:. Marketing facts
9. International dialog marketing: Consumer trends
Anita Petersen
10. China
11. Hong Kong
12. Japan
13. Singapore
14. Australia
15. New Zealand
16. USA
17. Austria
18. Belgium
19. France
20. Germany
21. Great Britain
22. Italy
23. The Netherlands
24. Spain
25. Switzerland
26. Denmark
27. Finland
28. Norway
29. Sweden
30. Czech Republic
31. Hungary
32. Poland
33. Slovakia
DRM-restrictions
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Clipboard copying: not available
Keywords: BUSINESS & ECONOMICS / Management Science BUS042000
- Author(s)
- Hesse, Jürgen
- Höfling, Jürgen
- Krafft, Manfred
- Peters, Kay
- Rinas, Diane
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783540396321