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Grünig, Rudolf

Process-based Strategic Planning

Grünig, Rudolf - Process-based Strategic Planning, ebook

62,00€

Ebook, PDF with Adobe DRM
ISBN: 9783540366089
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Table of contents

1. Introduction
Part I:.The idea of strategic planning

2. Strategies, strategic planning and success potentials
3. The development of strategic planning
4. Assessment of strategies
Part II:.The process of strategic planning and the resulting documents

5. Strategic documents as the result of strategic planning
6. The process of strategic planning
7. The strategic analysis and planning toolbox
Part III:.Strategy project planning and strategic analysis

8. Project planning
9. Strategic analysis
Part IV:.Developing corporate strategies

10. Defining the strategic businesses
11. Assessing relevant industries with the help of competitive intensity models
12. Determining strategic objectives with the help of portfolio methods
13. The corporate strategy development process
Part V:.Developing business strategies

14. Generic business strategies
15. Specifying business strategies at the level of the market offer
16. Specifying business strategies at the level of resources
17. The business strategy development process
Part VI:.Defining the implementation measures and assessing and approving the strategies

18. Defining the implementation measures
19. Final assessment of strategies and strategy implementation measures
20. Formulating and approving the strategic documents

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
 
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783540366089

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