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Schoenborn, Guenter

Entering Emerging Markets

Schoenborn, Guenter - Entering Emerging Markets, ebook

68,20€

Ebook, PDF with Adobe DRM
ISBN: 9783540317463
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Table of contents

1. Regions in Transition
2. The 21st Century Has Entered the Door
3. An Unprecedented Market Scenario
4. The Exploration and Pre-Startup Phase
5. The Startup Phase
6. The Consolidation Phase
7. The Maintenance and Expansion Phase
8. Added Value of Market Entry Strategies
9. Field Experiences in Virgin Markets
10. The Crucial Role of Corporate Functions
11. A New Challenge for Human Resources
12. Looking Backward and Looking Forward
13. Different Regions - One Mission
14. The Price for Freedom and Prosperity

DRM-restrictions

Printing: not available
Clipboard copying: not available

Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783540317463

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