Entering Emerging Markets

1. Regions in Transition
2. The 21st Century Has Entered the Door
3. An Unprecedented Market Scenario
4. The Exploration and Pre-Startup Phase
5. The Startup Phase
6. The Consolidation Phase
7. The Maintenance and Expansion Phase
8. Added Value of Market Entry Strategies
9. Field Experiences in Virgin Markets
10. The Crucial Role of Corporate Functions
11. A New Challenge for Human Resources
12. Looking Backward and Looking Forward
13. Different Regions - One Mission
14. The Price for Freedom and Prosperity

DRM-restrictions

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000