Growing Modular

1. Introduction, with Focus on the Customer
2. Mass Customization, Components and Customer Intimacy
3. Selling Customized While Producing Industrialized
4. Mass Customization of Services
5. Mass Customization of Software Products
6. Streamlining the Product and the Processes
7. The Importance of Data, and the Ability to Capitalize on It
8. Trends in the Order Process for Complex Products and Services
9. Concluding Remarks
10. Afterword: the Virtual Future ...

DRM-restrictions

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000