Hougaard, Søren
The Business Idea
Table of contents
1. Introduction and Summary
2. Entrepreneurship as a competency
3. Creative market insight
4. The window of opportunity
5. Creation of the business concept
6. Entry barriers to markets
7. Strategies for market entry
8. The positive influence of competitors
9. Entrepreneurship and business ideas in the embryonic market
Keywords: Economics/Management Science, Entrepreneurship, Management, Marketing
- Author(s)
- Hougaard, Søren
- Publisher
- Springer
- Publication year
- 2005
- Language
- en
- Edition
- 1
- Page amount
- 240 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783540269595
