Login

Aicher, Otl

analogous and digital

Aicher, Otl - analogous and digital, ebook

28,25€

Ebook, ePUB with Adobe DRM
ISBN: 9783433605936
DRM Restrictions

Printing202 pages with an additional page accrued every 4 hours, capped at 202 pages
Copy to clipboard5 excerpts

Otl Aicher (1922–1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

An integral component of Aicher‘s work is that it is anchored in a „philosophy of making“ inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims,
the objects and claims, of design. Aicher‘s complete theoretical and practical writings on design (which
include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.

If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical
intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of
the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher’s judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.

Wilhelm Vossenkuhl

Keywords: General & Introductory Architecture

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
2
Page amount
673 pages
Category
Art, Art History
Format
Ebook
eISBN (ePUB)
9783433605936
Printed ISBN
9783433031193

Similar titles