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Borins, Sandford

Negotiating Business Narratives

Borins, Sandford - Negotiating Business Narratives, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319779232
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Table of contents

1. Conceptual Framework and Methodology
Sandford Borins, Beth Herst

2. Insanely Great: The Dominant IT Fable
Sandford Borins, Beth Herst

3. Cults of Personality: Fables of the Automobile Manufacturing Industry
Sandford Borins, Beth Herst

4. “A Good Dose of Outrage”: Financial Trading Fables
Sandford Borins, Beth Herst

5. Conclusion: Narrative Templates and Social Negotiations
Sandford Borins, Beth Herst

Keywords: Business and Management, Automotive Industry, Innovation/Technology Management, Financial History, Start-Ups/Venture Capital

Author(s)
 
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319779232
Printed ISBN
978-3-319-77922-5

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