Consumer Behavior, Organizational Strategy and Financial Economics

Part I. Consumer Behavior

1. The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market
Anda Batraga, Valerijs Praude, Jelena Šalkovska, Oksana Afoniceva

2. Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process
Jelena Šalkovska, Valerijs Praude, Anda Batraga, Oksana Afoniceva

3. Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy
Katsoni Vicky, Goula Aspa, Karagianni Olympia, Prezani Aikaterini, Papandoniou Panagiotis, Hatzidimitriou Maria

4. Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values
Katarína Petrovčiková, František Sudzina

5. Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites
František Sudzina

6. The Purpose, Scope and Basic Principles of Consumer Protection in Turkey
Ahmet Karakocali

Part II. Organizational Strategy

7. How Are Strategy and Organizational Culture Related? A Conceptual Discussion
Güven Alpay, Pınar Büyükbalcı, Meral Dülger

8. Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation
Dovile Jankauskaite

9. The Effects of Human Resources’ Qualification Improvement on Their Efficiency in the Public and Private Sectors
Edmundas Jasinskas, Biruta Svagzdiene, Arturas Simanavicius

10. Turnover Tendencies Among Workers
Marek Botek

11. Do Problems in Project Teams Explain the Influence of Family Involvement on Project Management Activities? A Family-Firm Perspective
Joanna Sadkowska

12. Disclosure of Non-financial Information: The Case of Croatian Listed Companies
Danimir Gulin, Mirjana Hladika, Marina Mićin

Part III. Financial Economics

13. New Financial Reality as Evolution Result of World Financial System
Liudmila Guzikova, Igor N. Lioukevich

14. Does Longer Cash Gap Require Greater External Financing?
Hrvoje Perčević, Mirjana Hladika, Marina Mićin

15. Crowdfunding as a Model and Financing Instrument in Social Enterprises
Ubaldo Comite

16. The Perspective of the Green Bonds as Novel Debt Instruments in Sustainable Economy
Aura Draksaite, Vilma Kazlauskiene, Leonid Melnyk

17. Comparison of Borrower Default Factors in Online Lending
Ginta Railiene

18. Pricing of the License Agreements: Improvement of the Methodology on the Basis of the Game Approach
Dmitriy G. Rodionov, Iuliia V. Boiko, Olga S. Nadezhina

Part IV. Industrial and Public Policy

19. The Impact of Global Economic Crisis on the Functioning of Special Economic Zones in Poland
Katarzyna Przybyła, Alina Kulczyk-Dynowska

20. Analysis of Spillover Effects of Crisis in Conflict-Ridden Regions on Top Tourism Destinations
Elimdar Bayramov, Harun Ercan

21. Public Supervision of Public Procurement Market: A Contribution to Debate
Wojciech Szydło

22. Activation of Business and Society for Regional Benchmarking
Monika Fabińska

23. The Development of the Creative Industries Sector of Computer Games in Poland
Magdalena Ratalewska

24. Prioritizing Youth in the National Policy Agendas: The Role of the Youth Guarantee in Three European Countries
Sofia Boutsiouki

25. Total Factor Productivity in Turkey: A Comparative Analysis
Murat Şeker

Keywords: Business and Management, Consumer Behavior, Business Strategy/Leadership, Macroeconomics/Monetary Economics//Financial Economics, Emerging Markets/Globalization