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Blomstrom, Duena

Emotional Banking

Blomstrom, Duena - Emotional Banking, ebook

41,50€

Ebook, PDF with Adobe DRM
ISBN: 9783319756530
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Table of contents

Part I. Banks Today

1. The Relationship Between Financial Services and Technology
Duena Blomstrom

2. FinTech—Trends, Players, Challengers, and Bubbles
Duena Blomstrom

3. Products vs. Money Moments
Duena Blomstrom

4. Let’s Get Real—Anecdotes from FinTech Titans Experiencing Banking Products
Duena Blomstrom

Part II. Emotional Banking

5. What Is Emotional Banking
Duena Blomstrom

6. EX—Perspective on Modern Digital Banking
Duena Blomstrom

7. Banks and Brands
Duena Blomstrom

8. Changing Culture to Build a Brand
Duena Blomstrom

Part III. The Methods

9. The “Build a Voice” Program
Duena Blomstrom

10. Everyone’s a Designer
Duena Blomstrom

11. The Intrapreneur Warrior’s Guide
Duena Blomstrom

12. The “Keep it Real” Program
Duena Blomstrom

Keywords: Popular Science, Popular Science in Finance, Banking

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Natural Sciences
Format
Ebook
eISBN (PDF)
9783319756530
Printed ISBN
978-3-319-75652-3

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