Blomstrom, Duena
Emotional Banking
Part I. Banks Today
1. The Relationship Between Financial Services and Technology
Duena Blomstrom
2. FinTech—Trends, Players, Challengers, and Bubbles
Duena Blomstrom
3. Products vs. Money Moments
Duena Blomstrom
4. Let’s Get Real—Anecdotes from FinTech Titans Experiencing Banking Products
Duena Blomstrom
Part II. Emotional Banking
5. What Is Emotional Banking
Duena Blomstrom
6. EX—Perspective on Modern Digital Banking
Duena Blomstrom
7. Banks and Brands
Duena Blomstrom
8. Changing Culture to Build a Brand
Duena Blomstrom
Part III. The Methods
9. The “Build a Voice” Program
Duena Blomstrom
10. Everyone’s a Designer
Duena Blomstrom
11. The Intrapreneur Warrior’s Guide
Duena Blomstrom
12. The “Keep it Real” Program
Duena Blomstrom
Keywords: Popular Science, Popular Science in Finance, Banking
- Author(s)
- Blomstrom, Duena
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Page amount
- 9 pages
- Category
- Natural Sciences
- Format
- Ebook
- eISBN (PDF)
- 9783319756530
- Printed ISBN
- 978-3-319-75652-3