The Scrum Culture

Part I. The Scrum Culture

1. Scrum Culture Definition
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Part II. The Theory of Introducing Scrum

2. Different Shapes of Scrum in the Enterprise
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3. Different Starting Points
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4. Considerations for Scrum Introductions
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5. Scrum Introduction Overview
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Part III. The Practical Application of Kotter’s Principles

6. Creating a Sense of Urgency
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7. The Guiding Coalition
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8. Vision and Strategy
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9. Communicating the Change Vision
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10. Empower Your Employees on a Broad Basis
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11. Generate Quick Wins
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12. Consolidate Gains and Initiate Further Change
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13. Anchor New Approaches into the Corporate Culture
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14. Introducing Scrum into Large Teams
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Part IV. Case Study

15. Introducing Scrum
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16. Get Started!
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Part V. The Scientific Part of the Scrum Culture

17. Starting With Science
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18. Organizational Culture Models
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19. Cultural Characteristics of Scrum
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20. Primary Research: The Nature of Scrum Survey
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21. Conclusions
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Part VI. Additional Information

22. Appendix 1: Why John Kotter’s Model Was Chosen
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23. Appendix 2: Research Details
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24. Appendix 3: A Brief Scrum Overview
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25. Appendix 4: Methods
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Keywords: Business and Management, Business Strategy/Leadership, Computing Milieux, Organization, Software Engineering