Pop-up Retailing

1. Introducing the Pop-up Concept
Gary Warnaby, Charlotte Shi

2. Characteristics of Pop-up
Gary Warnaby, Charlotte Shi

3. Classifying Pop-up Activities
Gary Warnaby, Charlotte Shi

4. Pop-up’s Academic Antecedents
Gary Warnaby, Charlotte Shi

5. Introducing a Framework for Planning and Implementing Pop-up Activities
Gary Warnaby, Charlotte Shi

6. Planning and Implementing Pop-up Activities: Strategic Objectives
Gary Warnaby, Charlotte Shi

7. Planning and Implementing Pop-up Activities: Pre Pop-up Stage
Gary Warnaby, Charlotte Shi

8. Planning and Implementing Pop-up Activities: The Pop-up Experience
Gary Warnaby, Charlotte Shi

9. Planning and Implementing Pop-up Activities: Post Pop-up Stage
Gary Warnaby, Charlotte Shi

10. A Comprehensive Framework for Planning and Implementing Pop-up Activities
Gary Warnaby, Charlotte Shi

11. A Critical Perspective on the Pop-up Concept
Gary Warnaby, Charlotte Shi

Keywords: Business and Management, Trade, Sales/Distribution, Customer Relationship Management, Branding