Krey, Nina

Marketing Transformation: Marketing Practice in an Ever Changing World

Krey, Nina - Marketing Transformation: Marketing Practice in an Ever Changing World, ebook


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Table of contents

1. Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract
Parichehr Riahi Pour

2. Developing and Validating Internet Compulsive Buying Tendency Measurement Scales
Hui-Ling Huang, Yue-Yang Chen

3. Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract
Alvin J. Williams, Tony L. Henthorne

4. Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract
Ilenia Confente, Ivan Russo, Robert Frankel

5. Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract
David J. Ortinau, Barry J. Babin

6. Personal Value Characteristics as Representative of Destination Values: An Abstract
Sheng Ye, Julie Anne Lee, Joanne Sneddon, Geoff Soutar

7. Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract
Ting-Hsiang Tseng, George Balabanis, Matthew Liu

8. Is It a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract
Felipe Pantoja, Adilson Borges

9. Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract
Emily Treen, Christine Pitt

10. Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability
Frank G. Adams, Colin B. Gabler, V. Myles Landers

11. Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract
Manon Favier, Gaelle Pantin Sohier, Franck Celhay

12. EEG and Eye Tracking in Attention Paid to Charity Advertising: An Abstract
Manuel Alonso Dos Santos, Bryan Gárate, Mariela Jara, Axiel Saavedra

13. Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract
Emily K. Cuilty, Ekin Pehlivan

14. Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the Context of the EU Referendum: An Abstract
Christopher Pich, John Harvey, Guja Armannsdottir, Andrew Kincaid

15. Implementing an Inaugural Sustainability Reporting Process: An Abstract
Ralitza Nikolaeva, Anna Dudik, Carmen Lages

16. Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract
Danae Manika, Diana Gregory-Smith, Victoria K. Wells, Emma Trombetti

17. An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector
Patricia Harris, Daniela Usuriaga

18. The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation
Sara Belghiti, Adeline Ochs, Jean-François Lemoine, Olivier Badot

19. Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract
Sena Nakamura

20. Rethinking Sponsorship Recognition: An Abstract
T. Bettina Cornwell, Steffen Jahn

21. African Immigrant Consumers’ Attitude Towards Advertising in General and Impact on Buying Decisions: An Abstract
Charles Blankson

22. Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract
Kristina Auxtova, Mary Brennan

23. Multiple Sports Sponsorships: Is More Always Better? An Abstract
Brett A. Boyle

24. The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract
Alastair Tombs, Jörg Finsterwalder, Chris Chen, Girish Prayag, C. Michael Hall

25. Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract
Joanne T. Cao, Bruce L. Alford, Nina Krey

26. Ethical Concerns of Un(Sustainable) Stakeholders: A Reexamination of Stakeholder Theory in Sustainable Decision-Making
Matthew B. Lunde

27. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Álvaro Garrido-Morgado, Katia Campo, Óscar González-Benito, Mercedes Martos-Partal

28. The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract
Thomas L. Powers, Seongwon Choi, Eric P. Jack

29. An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract
Thomas L. Powers, Justin C. Lord

30. When the 12th Man Throws a Flag: Fan Attitude Toward the Proposed Globalization of the NFL: An Abstract
Eldrede Kahiya, Nina Krey

31. The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract
Prashanth Nyer, Mahesh Gopinath, Myron Glassman

32. Gamified Consumer Engagement and Its Influence on Team Involvement over Time: An Abstract
Thilo Kunkel, Jason Doyle

33. The Effect of E-WOM Receivers’ Envy on Their Behavior Through Social Networking Site: An Abstract
Akinori Ono, Ryosuke Shimizu

34. Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract
Paulo Mora-Avila

35. Analysis of Impulsiveness in M-Commerce: A Study of “On-The-Go Shoppers” Behavior: An Abstract
Natasha Patricia Bojorges Moctezuma, Pável Reyes-Mercado

36. Special Session: Macromarketing Saving the World: An Abstract
Ben Wooliscroft, Sanna Ganglmair-Wooliscroft, Joya Kemper, Mark Peterson, Ann-Marie Kennedy, Andy Prothero

37. Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract
Ingmar Leijen, Hester Herk

38. Effects of Country Personality on Foreign General Product Attitude Through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract
Paul Chao, Murat Aktan, Lei Zhang

39. Sustainability in Marketing, Academic Perspectives: An Abstract
Joya A. Kemper, Paul W. Ballantine, C. Michael Hall

40. Ethics of Customer Treatment Among Women Small Business Owners Who Follow Kuan Im in Thailand: An Abstract
Jitnisa Roenjun, Mark Speece

41. Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practising Cause Specific CSR: An Abstract
Madhupa Bakshi, Prashant Mishra, Raiswa Saha

42. An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk
Saifeddin Alimamy, Kenneth Deans, Juergen Gnoth

43. Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
M. Yunus Ali, Pervaiz K. Ahmed, Simran N. Singh

44. Screen Sharing in a Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract
Yonathan Silvain Roten, Régine Vanheems

45. Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract
Babu P. George, Tony L. Henthorne, Alvin J. Williams

46. The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract
Girish Prayag, Marcello Mariani, Andrea Guizzardi

47. New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract
Malika Chaudhuri, Tanawat Hirunyawipada, Serdar Durmusoglu

48. Conceptualizing and Measuring Community-Based Brand Equity: An Abstract
Krishnan Jeesha, Keyoor Purani

49. Are 2 Years Enough for a Successful Radical Logo Change? An Abstract
Julien Grobert, Marianela Fornerino, Caroline Cuny

50. Non-Profit Brand Fragility: Perspectives on Challenges: An Abstract
Jay Weerawardena, Jo Previte

51. Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract
Wendy Scaife

52. Coopetition Among Nonprofit Organizations: Strategic and Synergistic Implications of Competition and Cooperation: An Abstract
Theresa A. Kirchner, John B. Ford

53. An Integrated Model of Pro-Poor Innovation Adoption Within the Bottom of the Pyramid: An Abstract
Rajib Hasan, Ben Lowe, Dan Petrovici

54. The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract
Shuo Wang

55. A Meta-Analytical Review of PAD Within Retail Environments: An Abstract
Nina Krey, Jennifer A. Espinosa, Joanne T. Cao

56. Exploring the Success Factors of Hybrid Micro-Enterprises
Marta Bicho, Ralitza Nikolaeva, Carmen Lages, Fernando A. F. Ferreira

57. Driving a Firm’s Agility and Success of Product Innovation Through Organizational Behavior: An Abstract
Wilert Puriwat, Danupol Hoonsopon

58. Tie-Up Technology in Marketing Strategy: A Case Study on a Small Industry Business
Amit Kundu, Ramanuj Majumdar

59. Discovery, Mystery Solving, and Mystery Creation in Marketing Research: PLS and QCA: An Abstract
Pável Reyes-Mercado

60. Researching the Ever-Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract
Sarah Quinton, Nina Reynolds

61. Toward a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract
Hajer Bachouche

62. The Transformation of Global Brands: An Abstract
Yu Yin Chang

63. An Exploration of Brand Experience Development and Management
Patricia Harris, Caroline Kluppel-Strobel, Raida Shakhiry

64. The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
Ronald Voorn, Gerrita Veen, Thomas J. L. Rompay, Sabrina M. Hegner, Ad T. H. Pruyn

65. Examining Service Provider Response to Guilty Customers: An Abstract
Julie Guidry Moulard, Kathrynn R. Pounders, Barry J. Babin

66. The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract
Alizabeth M. Sánchez-López

67. Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back? An Abstract
Richa Chugh, Annie H. Liu, Mark P. Leach

68. The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract
Yoonyoung Jeong, Nara Youn, Subin Im, Aric Rindfleisch

69. The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract
Taehyun Suh, Nara Youn, Aric Rindfleisch, Subin Im

70. Taste Perception and Creativity: An Abstract
Young Eun Huh, Yoonah Hong, Nara Youn

71. When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect Under Conditions of High Involvement: An Abstract
Kirsten Cowan

72. Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract
Ying-Ching Lin, An-Ni Su, Sheng-Hui Wang

73. Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract
Hajer Bachouche, Ouidade Sabri

74. How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests
Timothy D. Malefyt, Luke Kachersky, Marcia H. Flicker

75. The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract
Lorna Christie, Nadine C. Sonnenberg

76. Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-environmental Behaviors: An Abstract
Maria Lagomarsino, Linda Lemarié

77. Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract
Delphine Colin, Manfred Schwaiger

78. Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
Barry J. Babin, Catherine Frethey-Bentham, Linda L. Golden, David J. Ortinau

79. Internal Branding and Leader-Member Exchange: Role of Cultural Capital in Employee’s Service Delivery Behaviour in Healthcare Sector: An Abstract
Puja Dhawan, Daniel Prior

80. A Comparative Study of the Impact of B2B Price Pressure: An Abstract
R. Mohan Pisharodi, John W. Henke, Ravi Parameswaran

81. Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract
Mark Speece

82. Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract
Prashant Mishra, Madhupa Bakshi

83. Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value
Jiaoju Ge, Gang Wang, Wanyu Wang

84. Pilgrimage, Consumption and the Politics of Authenticity: An Abstract
Mona Moufahim, Maria Lichrou

85. A Process Evaluation of an Environmental Intervention: The Case of a Heritage Tourism Organization: An Abstract
Diana Gregory-Smith, Victoria K. Wells, Danae Manika, David McElroy

86. Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract
Svetlana Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

87. Toward Understanding the Dark Side Effects of Process Control in Franchising: An Abstract
James R. Brown, Jody L. Crosno

88. Action Alignment and Social Alignment Domains in Business Relationships: An Abstract
Janice M. Payan, Carmen Padín, Carlos Ferro, Göran Svensson

89. Toward an Institutional Perspective of Attribution, Legitimacy Judgment, and Trust Erosion During an Industry-Wide Crisis: An Abstract
Shijiao Chen, John Knight, Hongzhi Gao, Damien Mather

90. Prejudice and Racial Discrimination in Retail Settings: Perceptions and Reactions of Consumers in an Emerging Market
Adelson Silva Junior, Juracy Parente

91. Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract
Ryunosuke Nagai, Taku Togawa, Ikumi Hiraki, Naoto Onzo

92. Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract
Loic Pengtao Li, Biljana Juric, Roderick J. Brodie

93. An Abstract of Empowering Poetry About Sustainability: The Rap Video Review
Mark Peterson

94. Flipping the Marketing Research Classroom: Teaching with Team-Based Learning: An Abstract
Felicia G. Lassk, Jay Mulki

95. Measuring Efficiency of Not-For-Profit Marketing, Development, and Operations Resource Usage in the Performing Arts Sector: An Abstract
Theresa Kirchner, Linda Golden, Patrick Brockett

96. Do Charities Benefit from a Top-Dog or Underdog Positioning Strategy? An Abstract
Myron Glassman, Mahesh Gopinath, Aaron Arndt

97. When Social Recognition Inhibits Prosocial Behaviors: The Case of Charitable Giving: An Abstract
Etienne Denis, Claude Peucheux

98. Socially Sustainable Supply Chain Management Across Developing Economies: An Abstract
Susan L. Golicic, Ben Hazen

Keywords: Business and Management, Consumer Behavior, Market Research/Competitive Intelligence, Online Marketing/Social Media

Publication year
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Page amount
31 pages
Printed ISBN

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