Smartphone Start-ups

1. Introduction: Aim of the Book and Methodology
Claudio Giachetti

Part I. Smartphone Start-ups Attempting to Replicate the iPhone Success

2. Explaining Apple’s iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space
Claudio Giachetti

3. Xiaomi: A High-End Low-Price Smartphone Start-up Trying to Diffuse Its Own Platform
Claudio Giachetti

4. Stonex One: A High-End Smartphone at a Fair Price?
Claudio Giachetti

Part II. Smartphone Start-ups in the Luxury Market

5. Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry
Claudio Giachetti

6. SAVELLI: A Luxury Smartphone for Affluent Women with a Passion for Jewelry
Claudio Giachetti

7. Conclusions: What Have We Learned from the Cases of Smartphone Start-ups?
Claudio Giachetti

Keywords: Business and Management, Start-Ups/Venture Capital, Innovation/Technology Management, Business Strategy/Leadership, Industries, Consumer Behavior