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Giachetti, Claudio

Smartphone Start-ups

Giachetti, Claudio - Smartphone Start-ups, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319679730
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Table of contents

1. Introduction: Aim of the Book and Methodology
Claudio Giachetti

Part I. Smartphone Start-ups Attempting to Replicate the iPhone Success

2. Explaining Apple’s iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space
Claudio Giachetti

3. Xiaomi: A High-End Low-Price Smartphone Start-up Trying to Diffuse Its Own Platform
Claudio Giachetti

4. Stonex One: A High-End Smartphone at a Fair Price?
Claudio Giachetti

Part II. Smartphone Start-ups in the Luxury Market

5. Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry
Claudio Giachetti

6. SAVELLI: A Luxury Smartphone for Affluent Women with a Passion for Jewelry
Claudio Giachetti

7. Conclusions: What Have We Learned from the Cases of Smartphone Start-ups?
Claudio Giachetti

Keywords: Business and Management, Start-Ups/Venture Capital, Innovation/Technology Management, Business Strategy/Leadership, Industries, Consumer Behavior

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319679730
Printed ISBN
978-3-319-67972-3

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