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Herk, Hester van

Cross Cultural Issues in Consumer Science and Consumer Psychology

Herk, Hester van - Cross Cultural Issues in Consumer Science and Consumer Psychology, ebook

123,00€

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ISBN: 9783319650913
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Table of contents

1. Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology
Hester van Herk, Carlos J. Torelli

2. Culture at the Country Level
Robbert Maseland, André Hoorn

3. Putting the Pieces Together: Culture and the Person
Nancy Wong, Julie Anne Lee

4. Culture and Consumer Behavior
Carlos J. Torelli, María A. Rodas, Pascale Lahoud

5. Is It Culture? A Pragmatic Approach to Cross-Cultural Analysis
Hester Herk, Ype H. Poortinga

6. Positive and Negative Sentiments Towards Other Nations
Petra Riefler

7. Country-of-Origin Effects
Katharina Petra Zeugner-Roth

8. Culture and Branding
Zeynep Gürhan-Canli, Ceren Hayran, Gülen Sarial-Abi

9. Subsistence Marketplaces at the Confluence of Culture, Poverty, and Low Literacy: Materially Poor but Relationally Rich?
Madhubalan Viswanathan

10. Methodological Issues in Cross-Cultural Research
Hans Baumgartner, Bert Weijters

11. Multilevel Cultural Issues
Hester Herk, Ronald Fischer

12. Erratum
Hester van Herk, Carlos J. Torelli

Keywords: Psychology, Cross Cultural Psychology, Industrial and Organizational Psychology, International Business, Personality and Social Psychology

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Psychology
Format
Ebook
eISBN (PDF)
9783319650913
Printed ISBN
978-3-319-65090-6

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