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Moutinho, Luiz

Innovative Research Methodologies in Management

Moutinho, Luiz - Innovative Research Methodologies in Management, ebook

153,75€

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ISBN: 9783319644004
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Table of contents

1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang
Simone Di Zio

2. Interactive Scenarios
Theodore J. Gordon, Jerome Glenn

3. Virtual Reality for Marketing Research
Raymond R. Burke

4. The Knowledge Domain of Affective Computing: A Scientometric Review
Maria Helena Pestana, Wan-Chen Wang, Luiz Moutinho

5. The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis
Wan-Chen Wang, Maria Helena Pestana, Luiz Moutinho

6. The Neuroscience Research Methods in Management
Jyrki Suomala

7. Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign
Jyrki Suomala

8. Neuromarketing
Robin Chark

9. The Futures Polygon Development
Antonio Pacinelli

Keywords: Business and Management, Business Strategy/Leadership, Operations Research/Decision Theory, Project Management, Knowledge Management, Biometrics, Innovation/Technology Management

Editor
 
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Page amount
29 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319644004
Printed ISBN
978-3-319-64399-1

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