Neuroeconomic and Behavioral Aspects of Decision Making

Part I. Theoretical Basis of Decision Making: Interdisciplinary Approach

1. Neurobiology of Decision Making: Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals
Andrzej Potemkowski

2. Psychological Determinants of Decision Making
Ernest Tyburski

3. Emotions in Decision Making
Anna Sołtys, Ilona Sowińska-Gługiewicz, Magdalena Chęć, Ernest Tyburski

4. Application of Neuroscience in Management
Łukasz Sułkowski, Michał Chmielecki

5. Neuroeconomics: Genesis and Essence
Danuta Miłaszewicz

6. Measuring Economic Propensities
Mariusz Doszyń

7. Convolutional Representation in Brain Simulation to Store and Analyze Information About the Surrounding Environment for the Needs of Decision Making
Mariusz Borawski

Part II. Behavioral Aspects of Economic Decision Making

8. Identification of Heuristics in the Process of Decision Making on Financial Markets
Magdalena Osińska, Józef Stawicki

9. The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets
Mirosława Żurek

10. Efficiency of Investment with the Use of Fundamental Power Aspects
Waldemar Tarczyński, Małgorzata Tarczyńska-Łuniewska

11. Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange: The Case of UEFA EURO 2012 and 2016
Sebastian Majewski

12. Behavioral Aspects of Performance Measurement Systems in Enterprises
Wanda Skoczylas, Piotr Waśniewski

13. The Impact of Behavioral Factors on the Decisive Usefulness of Accounting Information
Teresa Kiziukiewicz, Elżbieta Jaworska

14. The Selected Problems of Behavioral Accounting: The Issue of Intellectual Capital
Tomasz Zygmański

15. The Impact of Information Usefulness of E-Commerce Services on Users Behaviors
Marek Mazur, Michał Nowakowski

16. System Dynamics Modeling in Behavioral Decision Making
Małgorzata Łatuszyńska

17. Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision-Making Process
Anna Borawska, Akeel Alsakaa

Part III. Practical Issues: Case Studies

18. Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs)
Dominika Maison, Tomasz Oleksy

19. Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets
Patrizia Cherubino, Myriam Caratù, Enrica Modica, Dario Rossi, Arianna Trettel, Anton Giulio Maglione, Roberto Della Casa, Michele Dall’Olio, Raffaella Quadretti, Fabio Babiloni

20. Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality
Dominika Maison, Beata Pawłowska

21. The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process
Kesra Nermend

22. Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements
Mateusz Piwowarski

23. Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking
Malwina Dziśko, Jarosław Jankowski, Jarosław Wątróbski

24. Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage
Wojciech Sałabun, Artur Karczmarczyk, Piotr Mejsner

25. The Use of Experiment in Simulation of Debt of Local Government Units
Beata Zofia Filipiak

26. Reflections on Research Process: Online Experiments on Allegro Platform
Aleksandra Grzesiuk, Jacek Cypryjański

Keywords: Economics, Behavioral/Experimental Economics, Econometrics, Big Data/Analytics, Market Research/Competitive Intelligence