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Boer, Evert R. de

Strategy in Airline Loyalty

Boer, Evert R. de - Strategy in Airline Loyalty, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319626000
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Table of contents

1. Introduction
Evert R. de Boer

2. The Different Types of Frequent Flyer Programs
Evert R. de Boer

3. Core Elements of the Frequent Flyer Program
Evert R. de Boer

4. The Economics and Accounting of Frequent Flyer Programs
Evert R. de Boer

5. Exploring the Ecosystem of the Frequent Flyer Program
Evert R. de Boer

6. Taking the Frequent Flyer Program to Measure
Evert R. de Boer

7. Trends and Innovations
Evert R. de Boer

8. The Standalone Frequent Flyer Program
Evert R. de Boer

9. Future of the Frequent Flyer Program
Evert R. de Boer

10. Conclusion
Evert R. de Boer

Keywords: Business and Management, Business Strategy/Leadership, Services, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Page amount
32 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319626000
Printed ISBN
978-3-319-62599-7

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