Boer, Evert R. de
Strategy in Airline Loyalty
Table of contents
1. Introduction
Evert R. de Boer
2. The Different Types of Frequent Flyer Programs
Evert R. de Boer
3. Core Elements of the Frequent Flyer Program
Evert R. de Boer
4. The Economics and Accounting of Frequent Flyer Programs
Evert R. de Boer
5. Exploring the Ecosystem of the Frequent Flyer Program
Evert R. de Boer
6. Taking the Frequent Flyer Program to Measure
Evert R. de Boer
7. Trends and Innovations
Evert R. de Boer
8. The Standalone Frequent Flyer Program
Evert R. de Boer
9. Future of the Frequent Flyer Program
Evert R. de Boer
10. Conclusion
Evert R. de Boer
Keywords: Business and Management, Business Strategy/Leadership, Services, Market Research/Competitive Intelligence
- Author(s)
- Boer, Evert R. de
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Page amount
- 32 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319626000
- Printed ISBN
- 978-3-319-62599-7
