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Nothhaft, Christian

Made for China

Nothhaft, Christian - Made for China, ebook

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Ebook, PDF with Adobe DRM
ISBN: 9783319615844
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Table of contents

Part I. China’s Customers and How to Lead the Trend with Them

1. Understanding China’s Consumers
Christian Nothhaft

2. The Leaders Behind the 21 Made-for-China Success Stories
Christian Nothhaft

Part II. Part II

3. Inspiring Consumers’ Dreams and Styles: Modern Media
Christian Nothhaft

4. Getting that Dream Job: Tarena
Christian Nothhaft

5. Diversifying the Product: GreenTree Inn
Christian Nothhaft

6. Brand to Platform: Daphne
Christian Nothhaft

7. Boutique Is Beautiful: Grace Vineyard
Christian Nothhaft

8. High Above the Rest: Toread
Christian Nothhaft

Part III. Part III

9. Reaching More Households, Offering More Products: Suning
Christian Nothhaft

10. Households Upgrading Appliances: Haier
Christian Nothhaft

11. Home-Style Dreams: Kuka
Christian Nothhaft

12. FMCG Premiumization: Liby
Christian Nothhaft

13. Medical Care Going Private: BYBO
Christian Nothhaft

14. Protecting Lifestyle and Loved Ones: New China Life Insurance (NCI)
Christian Nothhaft

Part IV. Part IV

15. Brand Trust: Yili
Christian Nothhaft

16. Supermarket Sophistication: Yonghui
Christian Nothhaft

17. Urban Fast Food Formats: Gil Wonton
Christian Nothhaft

18. Better Booze: Jing Brand
Christian Nothhaft

19. Turning TCM Classics into FMCGs: Guangzhou Pharma
Christian Nothhaft

Part V. Part V

20. Curious About the World: Ctrip
Christian Nothhaft

21. Eater-tainment: Hai Di Lao
Christian Nothhaft

22. Chinese Hollywood: Wanda
Christian Nothhaft

23. Home Entertainment: TCL
Christian Nothhaft

Part VI. Made for China: The Future

24. Made for China: The Future
Christian Nothhaft

Keywords: Popular Science, Popular Science in Business and Management, Business Strategy/Leadership, Entrepreneurship, Emerging Markets/Globalization

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Categories
Natural Sciences
 
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9783319615844
Printed ISBN
978-3-319-61583-7

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