Aykol, Bilge
Advances in Global Marketing
Part I. Current Status of International Marketing Research
1. International Marketing Research: A State-of-the-Art Review and the Way Forward
Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol
Part II. International Market Engagement
2. ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models
James M. Crick, Dave Crick
3. Reverse Internationalization: A Review and Suggestions for Future Research
Itzhak Gnizy, Aviv Shoham
Part III. External Agents and International Marketing
4. The Roles of INVs and Their Agents in the Organization of Marketing Tasks
Tage Koed Madsen, Gitte Rosenbaum
5. Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization
Valerie Lindsay, Michel Rod, Nicholas Ashill
Part IV. International Marketing and Innovation
6. Exploring Informal and Formal Learning Activities as Enablers of Learning-by-Exporting in Small and Medium Sized Firms
Øystein Moen, Julie Dahl Benum, Ingeborg Gjærum
7. Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms
Cheryl Nakata, Erin Peregrine Antalis
8. Antecedents, Marketing Capabilities Contingencies and Performance Consequences of Innovative Imitation Orientation: A Resource Orchestration Perspective
Carlos M. P. Sousa, Yu Li, Xinming He
Part V. International Customer Behavior
9. Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
Jean-Claude Usunier
10. Face Concerns and Purchase Intentions: A Cross-Cultural Perspective
Sha Zhang, Jenny Doorn, Peter S. H. Leeflang
Part VI. Targeting and Withdrawing From Foreign Markets
11. The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth
Luís Filipe Lages, Vânia Fonseca, Miguel Paulino
12. Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets
Panagiota Sapouna, Pavlos Dimitratos, Jorma Larimo, Antonella Zucchella
Part VII. Strategic Issues in International Marketing
13. Integration Mechanisms as Enablers of International Standardized Strategies
Gregor Pfajfar, Aviv Shoham, Maja Makovec Brenčič, Vesna Virant
14. Patterns of SME’s Marketing Mix Combinations and Their Characteristics in Export Markets
Jorma Larimo, Antonella Zucchella, Minnie Kontkanen, Birgit Hagen
15. Global Sourcing Strategy: An Evolution in Global Production and Sourcing Rationalization
Masaaki Kotabe, Janet Y. Murray
Part VIII. International Buyer-Seller Relationships
16. Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance
Irena Vida, Claude Obadia
17. International Franchising Relationships
Matthew J. Robson, Vita Kadile, Kathryn Watson, L. Jeremy Clegg
Part IX. Special Issues in International Marketing
18. Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers
Piyush Sharma, Jackie L. M. Tam, Namwoon Kim, Wu Zhan, Yong Su
19. Ethics, Sustainability, and Culture: A Review and Directions for Research
Constantinos N. Leonidou, Dionysis Skarmeas, Charalampos Saridakis
Keywords: Business and Management, Marketing, International Business, Entrepreneurship
- Editor
- Aykol, Bilge
- Katsikeas, Constantine S.
- Leonidou, Leonidas C.
- Samiee, Saeed
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Page amount
- 19 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319613857
- Printed ISBN
- 978-3-319-61384-0