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Turunen, Linda Lisa Maria

Interpretations of Luxury

Turunen, Linda Lisa Maria - Interpretations of Luxury, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319608709
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Table of contents

Part I. Fundamentals of Luxury

1. Introduction
Linda Lisa Maria Turunen

2. Concept of Luxury Through the Lens of History
Linda Lisa Maria Turunen

3. Evolution of Global Luxury Brands
Linda Lisa Maria Turunen

4. Luxury Consumption and Consumption of Luxury Goods
Linda Lisa Maria Turunen

Part II. Interpreting the Luxuriousness of a Brand

5. Defining Luxuriousness
Linda Lisa Maria Turunen

6. Extended Product: Value in Use and Consumption
Linda Lisa Maria Turunen

7. Perceived Authenticity
Linda Lisa Maria Turunen

8. Perceived Uniqueness
Linda Lisa Maria Turunen

9. Context Specificity of Luxuriousness
Linda Lisa Maria Turunen

10. Conclusion: Reflections of Luxury
Linda Lisa Maria Turunen

Keywords: Business and Management, Luxury, Branding, Consumer Behavior, Trade, Emerging Markets/Globalization

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Palgrave Advances in Luxury
Category
Economy
Format
Ebook
eISBN (PDF)
9783319608709
Printed ISBN
978-3-319-60869-3

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