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Tafoya, Dennis W.

Managing Organizational Crisis and Brand Trauma

Tafoya, Dennis W. - Managing Organizational Crisis and Brand Trauma, ebook

152,05€

Ebook, PDF with Adobe DRM
ISBN: 9783319607269
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Table of contents

1. An Introduction to Organizational and Brand Traumas
Dennis W. Tafoya

2. Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
Dennis W. Tafoya

3. Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
Dennis W. Tafoya

4. Brand Trauma
Dennis W. Tafoya

5. When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)
Dennis W. Tafoya

6. Measuring Brand Trauma
Dennis W. Tafoya

7. Introducing, Reestablishing and Maintaining Order
Dennis W. Tafoya

8. Trauma Never Goes Away: It Always Has to Be Managed
Dennis W. Tafoya

9. Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress
Dennis W. Tafoya

Keywords: Business and Management, Organization, Business Strategy/Leadership

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319607269
Printed ISBN
978-3-319-60725-2

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