Managing Organizational Crisis and Brand Trauma

1. An Introduction to Organizational and Brand Traumas
Dennis W. Tafoya

2. Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals
Dennis W. Tafoya

3. Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
Dennis W. Tafoya

4. Brand Trauma
Dennis W. Tafoya

5. When Trauma Isn’t a Given (When an Event That Should Produce Trauma, Doesn’t)
Dennis W. Tafoya

6. Measuring Brand Trauma
Dennis W. Tafoya

7. Introducing, Reestablishing and Maintaining Order
Dennis W. Tafoya

8. Trauma Never Goes Away: It Always Has to Be Managed
Dennis W. Tafoya

9. Conclusions: Whether for Legal or Illegal Reasons—Examine Results in Terms of Your Purpose, Performance, Progress
Dennis W. Tafoya

Keywords: Business and Management, Organization, Business Strategy/Leadership