Gillies, Jamie
Political Marketing in the 2016 U.S. Presidential Election
1. Introduction: The 2016 US Presidential Election
Jamie Gillies
2. “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
Vincent Raynauld, André Turcotte
3. Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
Brian Conley
4. Trump and the Republican Brand Refresh
Ken Cosgrove
5. The 2016 US Primaries: Parties and Candidates in a World of Big Data
Neil Bendle, Joseph Ryoo, Alina Nastasoiu
6. The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication
Edward Elder
7. “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters
Jamie Gillies
8. The US Presidential Race: Advances and Insights for Political Marketing Practice
Jamie Gillies
Keywords: Political Science and International Relations, Political Communication, Electoral Politics, US Politics, Marketing
- Editor
- Gillies, Jamie
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Series
- Palgrave Studies in Political Marketing and Management
- Page amount
- 11 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9783319593456
- Printed ISBN
- 978-3-319-59344-9