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Gillies, Jamie

Political Marketing in the 2016 U.S. Presidential Election

Gillies, Jamie - Political Marketing in the 2016 U.S. Presidential Election, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319593456
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Table of contents

1. Introduction: The 2016 US Presidential Election
Jamie Gillies

2. “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
Vincent Raynauld, André Turcotte

3. Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
Brian Conley

4. Trump and the Republican Brand Refresh
Ken Cosgrove

5. The 2016 US Primaries: Parties and Candidates in a World of Big Data
Neil Bendle, Joseph Ryoo, Alina Nastasoiu

6. The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication
Edward Elder

7. “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters
Jamie Gillies

8. The US Presidential Race: Advances and Insights for Political Marketing Practice
Jamie Gillies

Keywords: Political Science and International Relations, Political Communication, Electoral Politics, US Politics, Marketing

Editor
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Palgrave Studies in Political Marketing and Management
Category
Society
Format
Ebook
eISBN (PDF)
9783319593456
Printed ISBN
978-3-319-59344-9

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