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Konstantoulaki, Kleopatra

Business-to-Business Marketing Communications

Konstantoulaki, Kleopatra - Business-to-Business Marketing Communications, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319587837
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Table of contents

1. The Significance of Business-to-Business Marketing
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

2. Business-to-Business Marketing Communication During Recession
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

3. The Current Media Landscape in Business-to-Business Markets
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

5. Achieving Advertising Effectiveness Through Innovation
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

6. What Is Next for Business-to-Business Marketing Communication?
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Keywords: Business and Management, Media Management, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Innovation/Technology Management

Author(s)
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319587837
Printed ISBN
978-3-319-58782-0

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