Konstantoulaki, Kleopatra
Business-to-Business Marketing Communications
1. The Significance of Business-to-Business Marketing
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
2. Business-to-Business Marketing Communication During Recession
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
3. The Current Media Landscape in Business-to-Business Markets
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
5. Achieving Advertising Effectiveness Through Innovation
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
6. What Is Next for Business-to-Business Marketing Communication?
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
Keywords: Business and Management, Media Management, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Innovation/Technology Management
- Author(s)
- Konstantoulaki, Kleopatra
- Kostopoulos, Ioannis
- Rizomyliotis, Ioannis
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 13 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319587837
- Printed ISBN
- 978-3-319-58782-0