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Mensah, Kobby

Political Marketing and Management in Ghana

Mensah, Kobby - Political Marketing and Management in Ghana, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319573731
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Table of contents

1. Political Marketing and Management: A New Architecture
Kobby Mensah

2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
James B. Abugre

3. Change in Party Leadership, Party Brand Image and Voter Choice
Kobby Mensah

4. Political Party Branding and Voter Choice in Ghana
Bedman Narteh, Kobby Mensah, Joyce Nyanzu

5. Political Financing and Fund-Raising in Ghana
Ibrahim Bedi

6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives
Alban S. K. Bagbin, Albert Ahenkan

7. Voter Motivations in a Developing Democracy: A Marketing Perspective
Anas Sulemana, E Y Tweneboah-Koduah, Kobby Mensah

8. Political Management and Human Resources Practices of Political Parties in Ghana
James B. Abugre

9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
Kwasi Dartey-Baah

10. Conclusion
Kobby Mensah

Keywords: Business and Management, Business Strategy/Leadership, Branding, Electoral Politics, Online Marketing/Social Media, Media Management

Editor
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Palgrave Studies in Political Marketing and Management
Category
Economy
Format
Ebook
eISBN (PDF)
9783319573731
Printed ISBN
978-3-319-57372-4

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