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Larsen, Friðrik

Energy Branding

Larsen, Friðrik - Energy Branding, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319571980
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Table of contents

1. Introduction
Friðrik Larsen

2. Branding and Related Research Fields
Friðrik Larsen

3. Overview of Liberalization
Friðrik Larsen

4. Liberalization and Consumer Perception
Friðrik Larsen

5. Electric Marketing Myopia
Friðrik Larsen

6. The Ingredients of an Energy Brand—Sources of Brand Value
Friðrik Larsen

7. Green Energy Branding
Friðrik Larsen

8. Green Electricity from a Consumer’s Perspective
Friðrik Larsen

9. Conclusion
Friðrik Larsen

Keywords: Business and Management, Branding, Energy, general, Project Management, Customer Relationship Management, Consumer Behavior

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319571980
Printed ISBN
978-3-319-57197-3

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