Larsen, Friðrik
Energy Branding
Table of contents
1. Introduction
Friðrik Larsen
2. Branding and Related Research Fields
Friðrik Larsen
3. Overview of Liberalization
Friðrik Larsen
4. Liberalization and Consumer Perception
Friðrik Larsen
5. Electric Marketing Myopia
Friðrik Larsen
6. The Ingredients of an Energy Brand—Sources of Brand Value
Friðrik Larsen
7. Green Energy Branding
Friðrik Larsen
8. Green Electricity from a Consumer’s Perspective
Friðrik Larsen
9. Conclusion
Friðrik Larsen
Keywords: Business and Management, Branding, Energy, general, Project Management, Customer Relationship Management, Consumer Behavior
- Author(s)
- Larsen, Friðrik
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 13 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319571980
- Printed ISBN
- 978-3-319-57197-3
