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Lans, Ralf van der

Handbook of Marketing Decision Models

Lans, Ralf van der - Handbook of Marketing Decision Models, ebook

413,60€

Ebook, PDF with Adobe DRM
ISBN: 9783319569413
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Table of contents

1. Marketing Decision Models: Progress and Perspectives
Berend Wierenga, Ralf van der Lans

2. Sales Promotion Models
Harald J. Heerde, Scott A. Neslin

3. Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions
Tingting Fan, Peter N. Golder, Donald R. Lehmann

4. Models for the Financial-Performance Effects of Marketing
Dominique M. Hanssens, Marnik G. Dekimpe

5. Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends
Tammo H. A. Bijmolt, Peter C. Verhoef

6. Structural Models in Marketing: Consumer Demand and Search
Pradeep Chintagunta

7. Economic Models of Choice
Greg M. Allenby, Jaehwan Kim, Peter E. Rossi

8. Empirical Models of Learning Dynamics: A Survey of Recent Developments
Andrew T. Ching, Tülin Erdem, Michael P. Keane

9. Measurement Models for Marketing Constructs
Hans Baumgartner, Bert Weijters

10. Marketing Models for the Customer-Centric Firm
Eva Ascarza, Peter S. Fader, Bruce G. S. Hardie

11. Eye Movements During Search and Choice
Ralf van der Lans, Michel Wedel

12. Business-Cycle Research in Marketing
Barbara Deleersnyder, Marnik G. Dekimpe

13. Marketing Models for the Life Sciences Industry
Vardan Avagyan, Vardit Landsman, Stefan Stremersch

14. Marketing Models for Internet Advertising
Randolph E. Bucklin, Paul R. Hoban

15. Advertising Effectiveness and Media Exposure
Peter J. Danaher

16. Social Media Analytics
Wendy W. Moe, Oded Netzer, David A. Schweidel

17. Integrating Social Networks into Marketing Decision Models
Xi Chen, Ralf van der Lans, Michael Trusov

18. Morphing Theory and Applications
Gui B. Liberali, John R. Hauser, Glen L. Urban

Keywords: Business and Management, Operation Research/Decision Theory, Marketing, Operations Research, Management Science

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
2nd ed. 2017
Series
International Series in Operations Research & Management Science
Category
Economy
Format
Ebook
eISBN (PDF)
9783319569413
Printed ISBN
978-3-319-56939-0

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