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Cao, Jie

Fraud Prevention in Online Digital Advertising

Cao, Jie - Fraud Prevention in Online Digital Advertising, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319567938
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Table of contents

1. Introduction
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

2. Ad Ecosystems and Key Components
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

3. Ad Fraud Taxonomy and Prevention Mechanisms
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

4. Ad Fraud Categorization and Detection Methods
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

5. Ad Fraud Measure and Benchmark
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

6. Ad Fraud Detection Tools and Systems
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

7. Conclusion
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Keywords: Computer Science, Systems and Data Security, Information Systems Applications (incl. Internet), Computer Communication Networks

Author(s)
 
 
 
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
SpringerBriefs in Computer Science
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9783319567938
Printed ISBN
978-3-319-56792-1

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