Antczak, Anna
Cross-Cultural Personal Selling
Table of contents
1. The Notion of Competence
Anna Antczak, Barbara A. Sypniewska
2. Personal Selling in the Service Sector as One Marketing Promotional Tool
Anna Antczak, Barbara A. Sypniewska
3. Competences in International Personal Selling
Anna Antczak, Barbara A. Sypniewska
4. Personal Sellers’ Competences—Research Remarks
Anna Antczak, Barbara A. Sypniewska
5. The Role of Agent’s Characteristics and Competences in Personal Selling in Higher Education Sector—Research Remarks
Anna Antczak, Barbara A. Sypniewska
6. Conclusions
Anna Antczak, Barbara A. Sypniewska
Keywords: Business and Management, Marketing, Cross-Cultural Management, Emerging Markets/Globalization, Services, Project Management
- Author(s)
- Antczak, Anna
- Sypniewska, Barbara A.
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 17 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319555775
- Printed ISBN
- 978-3-319-55576-8
