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Antczak, Anna

Cross-Cultural Personal Selling

Antczak, Anna - Cross-Cultural Personal Selling, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319555775
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Table of contents

1. The Notion of Competence
Anna Antczak, Barbara A. Sypniewska

2. Personal Selling in the Service Sector as One Marketing Promotional Tool
Anna Antczak, Barbara A. Sypniewska

3. Competences in International Personal Selling
Anna Antczak, Barbara A. Sypniewska

4. Personal Sellers’ Competences—Research Remarks
Anna Antczak, Barbara A. Sypniewska

5. The Role of Agent’s Characteristics and Competences in Personal Selling in Higher Education Sector—Research Remarks
Anna Antczak, Barbara A. Sypniewska

6. Conclusions
Anna Antczak, Barbara A. Sypniewska

Keywords: Business and Management, Marketing, Cross-Cultural Management, Emerging Markets/Globalization, Services, Project Management

Author(s)
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319555775
Printed ISBN
978-3-319-55576-8

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