Customer Value, Shareholder Wealth, Community Wellbeing

Part I. The Challenge

1. Clarifying the Goal
Denis Kilroy, Marvin Schneider

Part II. The Understanding

2. Some Important Truths
Denis Kilroy, Marvin Schneider

3. A Bow Wave of Expected Economic Profits
Denis Kilroy, Marvin Schneider

4. Two Joint and Mutually Reinforcing Objectives
Denis Kilroy, Marvin Schneider

5. Creative Thinking and the Value Creation Mindset
Denis Kilroy, Marvin Schneider

Part III. The Response

6. An Overview of the Journey
Denis Kilroy, Marvin Schneider

7. Valuing the Current Strategy
Denis Kilroy, Marvin Schneider

8. The Systematic Pursuit of Higher Value Strategies
Denis Kilroy, Marvin Schneider

9. Customer Value, Shareholder Wealth and Stakeholder Wellbeing
Denis Kilroy, Marvin Schneider

10. Building an Enduring Institution
Denis Kilroy, Marvin Schneider

Part IV. The Legacy

11. An Organisation that Prospers Well into the Future
Denis Kilroy, Marvin Schneider

12. Conclusion
Denis Kilroy, Marvin Schneider

Keywords: Business and Management, Corporate Social Responsibility