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Mishra, Chandra S.

Creating and Sustaining Competitive Advantage

Mishra, Chandra S. - Creating and Sustaining Competitive Advantage, ebook

184,50€

Ebook, PDF with Adobe DRM
ISBN: 9783319545400
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Table of contents

Part I. In Search of a Theory of Competitive Advantage

1. Competitive Advantage Logics
Chandra S. Mishra

Part II. Entrepreneurial Logic: Enhancing Value Creation and Appropriation

2. Management Logics
Chandra S. Mishra

3. Entrepreneurial Orientation
Chandra S. Mishra

4. Seizing Value Opportunities
Chandra S. Mishra

5. Business Model Mechanism
Chandra S. Mishra

Part III. Summing Up: Entrepreneurial Advantage to Competitive Advantage

6. The Theory of Entrepreneurial Rent
Chandra S. Mishra

7. The Theory of Franchising
Chandra S. Mishra

Keywords: Business and Management, Business Strategy/Leadership, Entrepreneurship, Organization

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319545400
Printed ISBN
978-3-319-54539-4

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