Instructor's Manual for Strategic Marketing Cases in Emerging Markets

1. Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma
Cristina Galalae, Suresh George

2. Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life
Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis

3. Teaching Note: Case 3: ABC Limited
Anshuman Sinha, Smita Das, Sumanth Naidu, Atanu Adhikari

4. Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
Deniz Tuncalp, Selcen Ozturkcan

5. Teaching Note: Case 5: To Switch or Not to Switch—Madhu’s Dilemma
Shashi Shekhar Mishra, Arijit Pathak

6. Teaching Note: Case 6: Funmax 4D Animation Theatre
Rashmi Malik, Kalpit Shah, Brahmeswarar Yerrabolu, Harikumar B. Varrier, Sumit Bhat, Atanu Adhikari

7. Teaching Note: Case 7: Managing Social Media Communications at Garanti Bank
Kaan Varnali, Evrim Ersoy, Sezin Gul Tanriverdi, Elif Terzi

8. Teaching Note: Case 8: Revolution Ventures—Introduction to the Service Organization and Situation Description
Gautam Roy, Atanu Adhikari

9. Teaching Note: Case 9: M-PESA: A Renowned Disruptive Innovation from Kenya
Isaac K. Ngugi, Lilian W. Komo

10. Teaching Note: Case 10: Irrway—A Green Personal Mobility Solution
M. S. Chandrashekar, Gaurav Sharma, Basant P. Rangadhol, Ashwin Petkar, Mohan Mookan, Atanu Adhikari

11. Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist
Harsha C. Shastry, B. T. Lakshmipathi, Manohar, M. G. Srenath Rau, Pankaj Kumar Jatarya, Sachin M. Kamtikar, Atanu Adhikari

Keywords: Business and Management, Marketing, Services, Emerging Markets/Globalization