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Dwivedi, Yogesh K.

Electronic Word of Mouth (eWOM) in the Marketing Context

Dwivedi, Yogesh K. - Electronic Word of Mouth (eWOM) in the Marketing Context, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783319524597
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Table of contents

1. Introduction
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

2. Traditional Word-of-Mouth (WOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

3. Electronic Word-of-Mouth (eWOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

4. Engaging in eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

5. Persuasiveness of eWOM Communications
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

6. Impact of eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

7. Managing eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

8. Conclusion
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

Keywords: Business and Management, Business Information Systems, Online Marketing/Social Media, Information Systems Applications (incl. Internet)

Author(s)
 
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
SpringerBriefs in Business
Category
Economy
Format
Ebook
eISBN (PDF)
9783319524597
Printed ISBN
978-3-319-52458-0

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