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Rosenberg, Mike

Managing Media Businesses

Rosenberg, Mike - Managing Media Businesses, ebook

38,45€

Ebook, PDF with Adobe DRM
ISBN: 9783319520216
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Table of contents

1. The Big Picture: Four Trends That Change Everything
Mike Rosenberg, Philip H. Seager

2. Strategy: The Soul of Your Business
Mike Rosenberg, Adrian Caldart, Philip H. Seager

3. “Show Me the Money!” Getting Inside the Bottom Line
Philip H. Seager, Hillel M. Maximon

4. Marketing in a New Media World
Julian Villanueva, Philip H. Seager

5. Decisive Leadership: Leaders That Create Extraordinary Outcomes
Mike Rosenberg, Iris Firstenberg, Philip H. Seager

6. Decision Analysis: The “Science” of Predicting Your Next Hit
Miguel A. Ariño, Rafael Santiago, Philip H. Seager

7. Operations Management: Not Just What You Do, But How You Do It
Philip Moscoso, Philip H. Seager

8. The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!
Sandra Sieber, Philip H. Seager

9. Managing Creative People: Time to Tear Up the Handbook?
Philip H. Seager

10. Corporate and Entrepreneurial Finance: Moving Your Business from Back of the Envelope to Front of the Class
Ahmad Rahnema Alavi, Jan Simon, Philip H. Seager

11. Scenario Planning: Your Playbook for the Future
Mike Rosenberg, Philip H. Seager

Keywords: Business and Management, Business Strategy/Leadership, Media Management

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319520216
Printed ISBN
978-3-319-52020-9

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