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Cavallone, Mauro

Marketing and Customer Loyalty

Cavallone, Mauro - Marketing and Customer Loyalty, ebook

107,60€

Ebook, PDF with Adobe DRM
ISBN: 9783319519913
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Table of contents

1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone

2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone

3. TES Marketing
Mauro Cavallone

4. The TES Marketing Mix
Mauro Cavallone

Keywords: Business and Management, Customer Relationship Management, Consumer Behavior

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
International Series in Advanced Management Studies
Category
Economy
Format
Ebook
eISBN (PDF)
9783319519913
Printed ISBN
978-3-319-51990-6

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