Cavallone, Mauro
Marketing and Customer Loyalty
Table of contents
1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone
2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone
3. TES Marketing
Mauro Cavallone
4. The TES Marketing Mix
Mauro Cavallone
Keywords: Business and Management, Customer Relationship Management, Consumer Behavior
- Author(s)
- Cavallone, Mauro
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- International Series in Advanced Management Studies
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319519913
- Printed ISBN
- 978-3-319-51990-6
