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Esteves, José

Value in a Digital World

Esteves, José - Value in a Digital World, ebook

38,45€

Ebook, PDF with Adobe DRM
ISBN: 9783319517506
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Table of contents

1. The New Digital Economy
Francisco J. López Lubián, Jose Esteves

2. Economic Value and Digital Business
Francisco J. Lopez Lubián, José Esteves

3. Escaping the Hype: Dealing With Subjectivity and Finding the Right Price
Francisco J. Lopez Lubián, Jose Esteves

4. Weighing the Air: Valuing Digital Intangibles
Francisco J. Lopez Lubián, Jose Esteves

5. Managing to Deliver Value in a Digital World
Francisco J. Lopez Lubián, Jose Esteves

6. Dealing With the Value Perception Gap
Francisco Lopez Lubián, Jose Esteves

7. Summary and Conclusions
Francisco J. López Lubián, Jose Esteves

Keywords: Business and Management, Online Marketing/Social Media, Knowledge Management

Author(s)
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Page amount
22 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319517506
Printed ISBN
978-3-319-51749-0

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