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Connolly, John

The Social Organisation of Marketing

Connolly, John - The Social Organisation of Marketing, ebook

153,75€

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ISBN: 9783319515717
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Table of contents

1. The Social Organisation of Marketing: An Introduction
John Connolly, Paddy Dolan

2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology
Jennifer Smith Maguire

3. Figurational Dynamics and the Function of Advertising at Arthur Guinness & Sons Ltd, 1876–1960
John Connolly

4. Unintentional Social Consequences of Disorganised Marketing of Corporate Social Responsibility: Figurational Insights into the Oil and Gas Sector in Africa
Stephen Vertigans

5. Organisational Dynamics and the Role of the Child in Markets
Paddy Dolan

6. Ballet for the Sun King: Power, Talent and Organisation
John Lever, Stephen Swailes

7. “Friends and Followers”: The Social Organisation of Firms’ Online Communities
Ad Iterson, Johanna Richter

8. Organisations and American Collective Self-Understanding
Stephen Mennell

9. Figurational Theory, Marketing and Markets: Moving from Description and Technological Empiricism to Empirical–Theoretical Explanations
John Connolly, Paddy Dolan

Keywords: Business and Management, Marketing, Media Sociology, Emerging Markets/Globalization, Corporate Social Responsibility, Cross-Cultural Management

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319515717
Printed ISBN
978-3-319-51570-0

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