Media Convergence and Deconvergence

Part I. Introduction

1. Media Convergence Meets Deconvergence
Corinna Peil, Sergio Sparviero

2. Deconstructing “Media Convergence”: A Cultural History of the Buzzword, 1980s–2010s
Gabriele Balbi

Part II. Media Audiences and Usage

3. Convergence in Domestic Media Use? The Interplay of Old and New Media at Home
Kathrin Friederike Müller, Jutta Röser

4. Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario
Luca Barra, Massimo Scaglioni

5. Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere
Caja Thimm

6. Deconstructing Audiences in Converging Media Environments
Uwe Hasebrink, Sascha Hölig

Part III. Production and Distribution of Media Content

7. Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland
Mark Eisenegger, Mario Schranz, Angelo Gisler

8. Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments
Lothar Mikos

9. Web 2.0: An Argument Against Convergence
Matthew Allen

Part IV. Regulation and Media Markets

10. The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century
Dal Yong Jin

11. Deconstructing the Music Industry Ecosystem
Jim Rogers

12. Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of Flemish Media Policymaking 2010–2015
Hilde Bulck

13. Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany
Paul Clemens Murschetz

14. Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy
Christopher Ali

15. The Triple-Network Convergence in China: Implementation and Challenges
Fei Jiang, Kuo Huang, Yanran Sun

Keywords: Cultural and Media Studies, Media and Communication, Digital Humanities, Communication Studies