Brexendorf, Tim Oliver
Advances in Luxury Brand Management
1. Introduction: Luxury Brand Management Insights and Opportunities
Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2. The End of Luxury as We Knew It?
Jean-Noël Kapferer
3. Luxury Brand Marketing – The Experience Is Everything!
Glyn Atwal, Alistair Williams
4. The Luxury Brand Strategy Challenge
Uché Okonkwo-Pézard
5. The Specificity of Luxury Management: Turning Marketing Upside Down
Jean-Noël Kapferer, Vincent Bastien
6. Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers’ Underlying Motives and Value-Based Drivers?
Klaus-Peter Wiedmann, Nadine Hennigs, Christiane Klarmann
7. Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
Jean-Noël Kapferer, Anne Michaut-Denizeau
8. Probing Brand Luxury: A Multiple Lens Approach
Karen W. Miller, Michael K. Mills
9. Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding
Kevin Lane Keller
10. Measuring Perceptions of Brand Luxury
Franck Vigneron, Lester W. Johnson
11. Managing Luxury Brands
Jean-Noël Kapferer
Keywords: Business and Management, Branding, Consumer Behavior, Market Research/Competitive Intelligence, Customer Relationship Management
- Editor
- Brexendorf, Tim Oliver
- Kapferer, Jean-Noël
- Kernstock, Joachim
- Powell, Shaun M.
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- Journal of Brand Management: Advanced Collections
- Page amount
- 10 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319511276
- Printed ISBN
- 978-3-319-51126-9