Bright Modernity

1. Bright Modernity: Color, Commerce, and Consumer Culture
Regina Lee Blaszczyk, Uwe Spiekermann

Part I. Foundations: Industry and Education

2. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries
Alexander Engel

3. Learning to See with Milton Bradley
Nicholas Gaskill

Part II. Gender and Color

4. “Real Men Wear Pink”? A Gender History of Color
Dominique Grisard

5. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century
Charlotte Nicklas

6. Let’s Go Color Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color
Michael Rossi

Part III. Ringmasters to the Rainbow: Color Inventions and Visual Culture

7. Movies Meet the Rainbow
Joyce Bedi

8. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s
Margaret Maile Petty

9.
Life in Color: Life Magazine and the Color Reproduction of Works of Art
Melissa Renn

Part IV. Predicting the Rainbow

10. The Color Schemers: American Color Practice in Britain, 1920s–1960s
Regina Lee Blaszczyk

11. Modeurop: Using Color to Unify the European Shoe and Leather Industry
Ingrid Giertz-Mårtenson

12. Who Decides the Color of the Season? How a Trade Show Called Première Vision Changed Fashion Culture
Mary Lisa Gavenas

Keywords: History, Cultural History, World History, Global and Transnational History, Labor History, Economic History, Cultural Economics