Gould, Julie
Strategy and Communication for Innovation
Part I. Strategic Perspectives on Innovation
1. The Importance of Connecting Open Innovation to Strategy
Wim Vanhaverbeke, Nadine Roijakkers, Annika Lorenz, Henry Chesbrough
2. Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream
Leigh Thompson, David Schonthal
3. When Business Model Meets Open Innovation
Howard H. Yu
4. Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget
Jean-Philippe Deschamps
5. The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation
Kathrin M. Moeslein, Albrecht Fritzsche
6. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability
Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski
Part II. Communicative Perspectives on Innovation
7. Pairwise Communication for Innovation at Work
Martin J. Eppler, Lawrence McGrath
8. Communication Model Design Innovation—Authentic Open Innovation-Culture
Nicole Pfeffermann
9. Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication
Ellen Enkel, Annika Dingler, Carsten Mangels
10. Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation
Tim Mazzarol, Peter Malone, Sophie Reboud
11. Managing Emotions Matters—A Balanced Framework for Communicating Innovations in Companies
Claudia Mast
12. The Role of Communicators in Innovation Clusters
Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara
13. Integrated Communication in the Innovation Process—An Approach to Integrated Innovation Communication
Manfred Bruhn, Grit Mareike Ahlers
Part III. Integrated Perspectives on Innovation
14. Innovation Implementation: Leading from the Middle Out
Alan Belasen, Elliot B. Luber
15. Innovation, Leadership, and Communication Intelligence
Ian C. Woodward, Samah Shaffakat
16. Redefining Collaborative Innovation in the Digital Economy
Eric Viardot
17. Customer-Centricity in the Executive Suite: A Taxonomy of Top-Management–Customer Interaction Roles
Noel Capon, Christoph Senn
18. What Is Innovation Communication? A Dynamic Capability View
Nicole Pfeffermann
19. Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media
Sherry Devereaux Ferguson
Part IV. Case Examples
20. The Innovation Engine: A Framework for Overcoming Cultural and Organizational Impediments to Innovation at Scale
Andrew Breen
21. Strike While the Iron Is Hot: User Centricity Adapted to the Agile Innovation Development Process
Jörn Schulz, Fee Steinhoff, Kathrin Jepsen
22. Disrupting Communication: Innovation Communications in the Digital Age
Johannes von Karczewski, Sandra Zistl
23. Co-innovation and Communication: The Case of SAP’s Global Co-innovation Lab Network
Sabine Patsch, Ansgar Zerfass
24. Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community
Madeleine Kröper, Volker Bilgram, Ramona Wehlig
25. The Integration of Art and Design, Creativity and Professionalization
Rolf Sachsse
Keywords: Business and Management, Entrepreneurship, Engineering Economics, Organization, Logistics, Marketing, Organizational Studies, Economic Sociology
- Editor
- Gould, Julie
- Pfeffermann, Nicole
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 3rd ed. 2017
- Page amount
- 26 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319495422
- Printed ISBN
- 978-3-319-49540-8