Kucuk, S. Umit
Visualizing Marketing
Table of contents
1. Introduction
S. Umit Kucuk
2. Marketing and Marketing Mix
S. Umit Kucuk
3. Product
S. Umit Kucuk
4. Price
S. Umit Kucuk
5. Place
S. Umit Kucuk
6. Promotion
S. Umit Kucuk
7. Marketing-Mix Modeling
S. Umit Kucuk
8. The Transformation
S. Umit Kucuk
Keywords: Business and Management, Marketing
- Author(s)
- Kucuk, S. Umit
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 9 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783319480275
- Printed ISBN
- 978-3-319-48026-8
