Older Tourist Behavior and Marketing Tools

Part I. Defining the Older Tourist Market

1. Population Aging: Challenges and Opportunities for the Tourism Industry
Vania Vigolo

2. Segmentation Approaches to Older Tourists
Vania Vigolo

Part II. Older Tourist Behavior: The Demand-Side Perspective

3. Older Tourists’ Travel Planning Behavior
Vania Vigolo

4. Information and Communication Technologies: Impacts on Older Tourists’ Behavior
Vania Vigolo

5. Hospitality and Older Tourists: A Focus on Accommodation Choices
Vania Vigolo

Part III. Marketing To Older Tourists: The Supply-Side Perspective

6. Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies
Vania Vigolo

7. Strategic and Operational Marketing Tools for Older Tourists
Vania Vigolo

Keywords: Business and Management, Tourism Management, Aging, Online Marketing/Social Media, Sociology of Family, Youth and Aging, IT in Business