Marketing and American Consumer Culture

1. Introduction: Martians and Marketers
Arthur Asa Berger

2. The Semiotics of Marketing: Selling with Signs
Arthur Asa Berger

3. A Psychoanalytic Approach to Marketing
Arthur Asa Berger

4. Sociological Theory: The Group Sells
Arthur Asa Berger

5. Marxism and Marketing
Arthur Asa Berger

6. The Anthropology of Marketing
Arthur Asa Berger

7. Marketing Memes: Antiquity and Modernity
Arthur Asa Berger

8. Marketing the Self
Arthur Asa Berger

9. Marketing Something: Advertising Cruise Tourism
Arthur Asa Berger

10. Marketing the President: Political Marketing
Arthur Asa Berger

11. Marketing to Millennials
Arthur Asa Berger

12. Marketing and Social Media
Arthur Asa Berger

13. Marketing Countries
Arthur Asa Berger

14. Marketing Theory
Arthur Asa Berger

15. The Technician of Desire
Arthur Asa Berger

16. Coda: Marketers and Martians
Arthur Asa Berger

Keywords: Cultural and Media Studies, American Culture, Media and Communication, Market Research/Competitive Intelligence, Media Management, Semiotics, Discourse Analysis