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Ducu, Cristian

Ethics and Neuromarketing

Ducu, Cristian - Ethics and Neuromarketing, ebook

184,50€

Ebook, PDF with Adobe DRM
ISBN: 9783319456096
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Table of contents

1. Introduction
Andrew R. Thomas

2. Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research
Terry Daugherty, Ernest Hoffman

3.
Topoi in Neuromarketing Ethics
Cristian Ducu

4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
David Hensel, Lisa-Charlotte Wolter, Judith Znanewitz

5. Ethical and Legal Considerations in Research Subject and Data Protection
Eugenia Laureckis, Àlex Martínez Miralpeix

6. Transparency and Reliability in Neuromarketing Research
Arianna Trettel, Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca Flumeri, Fabio Babiloni

7. Implicit Measures of Attitudes in Market Research
Michał Matukin, Rafał Ohme

8. Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies
Nicolae Al. Pop, Dan-Cristian Dabija, Ana Maria Iorga

9. Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas
Kimberly Rose Clark

10. The Limits and the Ethics of Consumer Profiling
Nansi Lungu

11. Ethical Dilemmas of Future Technologies
Ana Maria Iorga, Nicolae Al. Pop

12. The Ethics of Neuromarketing in Sports
Gregory Dumont

13. Erratum to: A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
David Hensel, Lisa-Charlotte Wolter, Judith Znanewitz

Keywords: Business and Management, Market Research/Competitive Intelligence, Business Strategy/Leadership, Business Ethics, R & D/Technology Policy

Editor
 
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783319456096
Printed ISBN
978-3-319-45607-2

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