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Diehl, Sandra

Handbook of Integrated CSR Communication

Diehl, Sandra - Handbook of Integrated CSR Communication, ebook

261,40€

Ebook, PDF with Adobe DRM
ISBN: 9783319447001
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Table of contents

Part I. Theoretical Foundations of Integrated CSR Communication

1. Integrated CSR Communications
Manfred Bruhn, Anja Zimmermann

2. CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility
Franzisca Weder

3. CSR as an Economic, Ethical, and Communicative Concept
Matthias Karmasin, Michael Litschka

4. Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication
Sophie Esmann Andersen, Anne Ellerup Nielsen, Christiane Marie Høvring

5. Communicating Responsibility: Responsible Communication
Franzisca Weder, Matthias Karmasin

Part II. Managerial Aspects of Integrated CSR Communication

6. Investigating Internal CSR Communication: Building a Theoretical Framework
Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Carina Koch

7. Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective
Stefan Jarolimek, Franzisca Weder

8. Toward a Conceptual Integration of Corporate Social and Financial Performance
Diane L. Swanson, Marc Orlitzky

9. Communicating Corporate Social Responsibility for Brands
Christian Boris Brunner, Tobias Langner

10. Communicating CSR Through Corporate Image Advertising
Alan Pomering

Part III. Integrated CSR Communication and New Media

11. The World Wide Web and the Social Media as Tools of CSR Communication
Paul Capriotti

12. Big Data and CSR Communication
Ramón Reichert

13. Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices
Shintaro Okazaki, Hector D. Menendez

Part IV. Intercultural Integrated CSR Communication

14. Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective
Matthias Karmasin, Gerhard Apfelthaler

15. Integrated CSR Advertising: With a Special Focus on the Intercultural Perspective
Andrea Ettinger, Ralf Terlutter, Sandra Diehl, Barbara Mueller

16. Knowledge Integration in the European CSR Communication Field: An Institutional Perspective
Urša Golob, Nataša Verk, Klement Podnar

17. Corporate Social Responsibility Communication in North America: The Past, Present and Future
Karen Becker-Olsen, Francisco Guzmán

18. Practices of CSR in China and Hong Kong
Liane Lee, Kara Chan

19. The CSR Communications and Reporting Landscape in Developing Countries
David Katamba, Cedric M. Nkiko

Part V. Special Topics of Intercultural Integrated CSR Communication

20. Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising
Charles R. Taylor, John P. Costello

21. Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research
Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria

22. Integrated CSR Communication of NGOs: The Dilemma to Communicate and Cooperate in CSR Project Partnerships
Lars Rademacher, Nadine Remus

23. CSR and Political Communication
Maren Beaufort, Tobias Eberwein, Josef Seethaler

24. Corporate Social Responsibility Communication and Consumer Gender
Heribert Gierl, Tanja Schneider

25. Insights into the Impact of CSR Communication Source on Trust and Purchase Intention
Ulrike Krisch, Sonja Grabner-Kräuter

26. Health Communication and Integrated Corporate Social Responsibility
Isabell Koinig, Sandra Diehl, Barbara Mueller

Keywords: Business and Management, Business Ethics, Communication Studies, Media Research, Media Management, Cultural Management

Editor
 
 
 
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
CSR, Sustainability, Ethics & Governance
Category
Economy
Format
Ebook
eISBN (PDF)
9783319447001
Printed ISBN
978-3-319-44698-1

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