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Brannen, Mary Yoko

Language in International Business

Brannen, Mary Yoko - Language in International Business, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9783319427454
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Table of contents

1. Introduction
Mary Yoko Brannen, Terry Mughan

2. Methodological Considerations in Cross-national Consumer Research
Robert T. Green, Phillip D. White

3. Cross-cultural Interaction: The International Comparison Fallacy?
Nancy J. Adler, John L. Graham

4. The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
Yadong Luo, Oded Shenkar

5. Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
Vesa Peltokorpi, Eero Vaara

6. The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze

7. Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
Maddy Janssens, Chris Steyaert

8. Linguistic Gender Marking and Its International Business Ramifications
Estefania Santacreu-Vasut, Oded Shenkar, Amir Shoham

9. Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
B. Sebastian Reiche, Anne-Wil Harzing, Markus Pudelko

10. Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
Leigh Anne Liu, Wendi L. Adair, Daniel C. Bello

11. Conclusion
Terry Mughan, Mary Yoko Brannen

Keywords: Business and Management, International Business

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
JIBS Special Collections
Page amount
317 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783319427454
Printed ISBN
978-3-319-42744-7

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