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Giudice, Manlio Del

The Satisfaction of Change

Giudice, Manlio Del - The Satisfaction of Change, ebook

152,05€

Ebook, PDF with Adobe DRM
ISBN: 9783319418841
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Table of contents

1. Introduction
Manlio Giudice, Maria Rosaria Della Peruta

2. Definition and Evolution of the Variables in the Model in Marketing Studies and Research
Manlio Giudice, Maria Rosaria Della Peruta

3. A Model of Customer Retention in Business-Intensive Markets
Manlio Giudice, Maria Rosaria Della Peruta

4. Shopping Scripts and Resistance to Change: An Empirical Verification in Business-to-Business Digital Markets
Manlio Giudice, Maria Rosaria Della Peruta

5. Managerial Implications of the Model and Final Insights
Manlio Giudice, Maria Rosaria Della Peruta

Keywords: Business and Management, Customer Relationship Management, Innovation/Technology Management, Economic History

Author(s)
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Category
Economy
Format
Ebook
eISBN (PDF)
9783319418841
Printed ISBN
978-3-319-41883-4

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